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It has been our pleasure to work with the folks at Saint Paul Conservatory for Performing Artists for the past few years. Our recent projects – an annual report, web site and sign system for their new Lehr Theater – have helped to build a synchronized brand presence that positions this unique charter school to sustain its incredible growth and development as one of Minnesota’s best arts schools. We highly recommend this school for budding performers.
CLICK HERE to view the Annual Report PDF (1.4MB).
Customer creative workshops, a re-polished logo, a new headline and photography from around the world were utilized in the re-branding project Smitty’s Workshop conducted for MSpace. The three ads above were all displayed simultaneously in different areas of the busiest concourse at MSP International Airport to bring the MSpace brand to business travelers.
Smitty’s Workshop was hired by The St. Paul Grill to create an invitation to entice hockey fans to visit The Grill before Minnesota Wild hockey games at Xcel Energy Center. With a bit of Smitty food photography and the magic of technology, the message become clear.
Capital City Partnership (CCP) is another of Smitty’s Workshop’s oldest clients. For nearly 10 years, Smitty’s Workshop has provided design, photography and branding services to this outstanding organization. Their annual report, shown above, and also available HERE, is a showcase of great things happening in Minnesota’s Capital City – and chock full of photography and Smitty design. Our hats off to the CCP staff who have worked tirelessly over the last decade to plan, develop, market and promote Saint Paul!
Smitty’s Workshop has worked with Morrissey Hospitality Companies on many start-up projects. We partnered with MHC to develop their HeadWaters Cafe concept, located in the concourse of Saint Paul RiverCentre. From initial architectural consulting and point of sale/menu design, to their consistent integrated print, sign, web and email marketing campaigns, Smitty’s Workshop has helped MHC build another incredibly successful brand.
The Saint Paul Conservatory for Performing Artists (SPCPA) is a unique school providing college preparatory education and serious training by professionals for young performing artists in the Twin Cities – all for free. Their Annual Report – a snapshot of school performance, enrollment and programs – was designed and produced by Smitty’s Workshop and has become an integral marketing tool for both enrollment and development of the school.
The Hotel Minneapolis hired Smitty’s Workshop to design and produce an internal communications tool that would engage their employees in the back-of-the-house and expose them to key brand concepts. Smitty’s Worksop worked within existing THM brand standards and created the custom map illustration. This piece was fabricated out of magnet wall material to allow both human resources updates and employee contributions.
Smitty’s Workshop is very active with the Saint John’s University Alumni Association. With the aim of building brand awareness for the Association and promoting the www.sjualum.com web site, we worked with the Institutional Advancement team at SJU and Association volunteers to create a series of portable banner graphics that are used at both indoor and outdoor events – both on campus and off. Saint John’s has a strong established set of graphic standards we used as springboard for this work.
Wildside Caterers looked to Smitty’s Workshop to update their corporate branding. A “polishing” of the Wildside logo (created by Smitty’s Workshop when Wildside first began operations nearly 10 years earlier) was combined with “The Art of Catering” moniker and a collection of photographs to quickly communicate the Wildside brand in print advertising, exhibit displays and corporate brochures.
For Pazzaluna, Smitty’s Workshop created a series of point of sale display graphics promoting seasonal offerings. At 6 ft. tall, these portable graphics made an impression no matter where they were utilized.
Smitty’s Workshop collaborated with Capital City Partnership, the Saint Paul Riverfront Corporation, and the City of Saint Paul to create an update identifying progress of key development projects in downtown St. Paul. Smitty’s Workshop art directed and produced this oversized brochure – and provided photography and custom map illustration.
Love it or hate it, effective direct mail can be an integral part of an organization’s communications plan – when executed well. One of the Stems & Vines stores (which has recently changed names to paeonia floral) and the San Pedro Cafe hired Smitty’s Workshop to create postcards to promote seasonal promotions – each with custom content by Smitty’s Workshop. Stems & Vines utilized Smitty’s Workshop for a large collection of floral photography, while the San Pedro Cafe used a custom map illustration to deliver their Caribbean message.
Mighty Dog Media hired Smitty’s Workshop to provide art direction, production and photography services for the Visit Minneapolis North Meeting Planner’s Guide. Three full days of photography on location at member properties resulted in an immense library of quality images that were worked into the publication.
For our friends at MSpace we developed an identity for their Vegas Night client event. Invitations were sent both through direct mail and email. It was a BLAST!
St. John’s Health Network (SJHN) is an international recruitment organization for the healthcare industry. SJHN hired Smitty’s Workshop to develop new branding creative including logo, sales kit and print advertising.
The Trust for Public Land hired Smitty’s Workshop to develop program branding creative for their Northwoods Initiative. Logo and general information brochure shown above.
Celeste’s Dream is a dynamic program of The Sisters of St. Joseph of Carondelet. Celeste’s Dream hired Smitty’s Workshop to develop brand creative for their annual Power Summit “summer camp” for high school students.
WinterSkate is an outdoor ice skating rink organized each winter by Capital City Partnership and Culture, Inc. of St. Paul, MN. Smitty’s Workshop devised the debut logo and branding system for the project which spans print and web advertisements, street pole banners across downtown St. Paul, and on-site directional and promotional signs. This project is extra fun because most of it happens outside.
Smitty’s Workshop created a new identity for the “Waking Up – Spirit & Action” series organized by Celeste’s Dream and the Sisters of Saint Joseph of Carandolet. The illustration has gone on to become the logo for the Celeste’s Dream program and their many efforts.
meetingpages provides both an online search tool and a directory-style listing of all of the suppliers in their extensive data base. Smitty’s Workshop designs and manages production web site and for the directory. The most current versions of the directories are converted into “digital directories” and hosted on line. Go HERE to see one of these digital directories – chock full of links to the meetingpages.com site and to suppliers’ web sites.
Smitty’s Workshop acts as Art Director for meetingpages. Direct mail and magazine ads are among the many printed tools meetingpages uses to promote themselves.
