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At Smitty’s Workshop, we put our creative acumen to work for the better of our clients. We strategize with them to formulate a vision of the big picture. We polish the details to ensure accuracy and consistency in messaging. We remember that the biggest mistake in communication is assuming it has happened already.
Underlying all of this is the belief that new ideas and creativity are worth the effort – and that life is much more enjoyable and satisfying when we’re all able to tap into our creative sides.
The question is simple: Is your agency designing your marketing strategy for your benefit or theirs?
We don’t strategize on behalf of the client just to keep our growth on track. We partner with our clients to create smart and efficient solutions that address specific needs and produce measurable results.
We’re a company with grand visions of perfecting our craft, not of biggering just for the sake of biggering.
Technology has enabled even the part-time, entry-level intern to play the role of marketing wiz in today’s organizations. We get it. That’s how we started this company in the first place (way) back when.
But, we also know that time is short and effective communication and brand creative with impact doesn’t just happen after watching a demo or tutorial.
Make sure your brand is developing an audience, not ignoring it.
Our clients know they’re great. We know it too. Our strength is capturing and producing compelling creative that tells their stories in their truest and most flattering light.
We don’t let our ego stand in the way of a great product. We simply utilize our expertise in a wide variety of media to shorten the distance between the client and their audience.
The same old ideas get, well…old.
Your brand may have an established set of core attributes that are at the heart of your mission. It’s your job to keep focused on these traits that have led to your success. But, resting on old laurels (and old cliches) in how you communicate your vision is not part of the recipe to success.
New technologies are the norm in today’s world of brand strategy. We work with you, whether it’s from scratch, or in a polishing-kind-of-way, to develop communication tools that deliver your brand to your audience – in ways that make them think twice.
Anchor your organization on one constant: change.
We know that our clients do most of the heavy lifting of building their brands, and that a traditional agency-client relationship doesn’t fit every need. The client gets all the glory. We can handle it.
While some clients need full time art direction and marketing guidance to boot, some clients have strong internal marketing teams and need production support to support their big ideas. Some clients like to handle printing on their end, while others would rather it be handled for them. We’re flexible.
Whether you need a great soloist, a drummer with solid time, or a conductor to manage it all, Smitty’s Workshop has the experience – and disposition – to work with you to meet and exceed your needs.
While new creative is a necessity, reusing and recycling existing creative is often an efficient and economic exercise that works well in moderation. Plus – it ensures consistency. Every creative effort should be strong enough to withstand multiple reuses and should have a shelf life that provides lasting value. We know when it’s time to start from scratch – and when to hang onto a well-crafted idea.